Amity
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Scaling companiesDeep techCrossing borders
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hello@amity.co.nz
+64 9 480 2720
Working with clients in New Zealand, the UK and North America.
Scaling companiesDeep techCrossing borders

You built something people pay for. Now the machine has to be built.

Roughly one to five million in revenue. Funded, usually. Growing, usually. Though if you're honest, nobody can say exactly why. You have product-market fit with the customers you happened to find. The open question, and it is the expensive one, is whether it repeats with the customers you haven't.

This is the awkward middle. Founder instinct isn't quite enough any more, and a proper executive team is still well out of reach. It's also the most expensive place to get things wrong, because you finally have enough momentum to travel a very long way in the wrong direction.

What we'd do about it is over on what we do. If you'd rather just find out what's really going on, that's Ground Truth.

What we usually walk into.

If a few of these sting a bit, you're in good company. We've seen all of them, and we've caused one or two of them ourselves.
A pitch that comes out differently depending on which of you gives it.
A price set two years ago by copying a competitor who was also guessing.
A roadmap that is really the last five customer conversations, in order.
Money going out on things nobody has questioned since the day they started.
Sales that only really close when the founder happens to be in the room.
Customer research that turns out to be opinions, held very confidently.
Net revenue retention nobody has calculated, because the number might sting.
A founder who is the single point of failure for every decision that matters.

One to five million in revenue.

Between one and five million in revenue, with a product that works, customers who are real, and enough of a business for the answers to be worth serious money. Funded or profitable, either is fine. What matters is that there is something to make repeatable.

None of it means you're behind.

Bringing in senior help early isn't a sign that something's gone wrong. It's what well run companies do, and if your board suggested it, that means they're doing their job rather than losing faith in you.

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